Overview
If segmentation is your key to unlocking revenue, then Ideal Customer Profile is your guiding compass. Knowing where to target your messaging is as important as knowing who to target.
Building your Ideal Customer Profile (ICP) not only takes meticulous research, but it shows the level of research thatโs been done to pinpoint the kind of companies or individuals who are most likely to benefit from your product or solution.
In this guide, you'll learn about ๐
1๏ธโฃ Understanding the intricacies of your ICP
2๏ธโฃ Five common pitfalls teams face with ICP
3๏ธโฃ Building and updating your ICP to scale sales